Variable Data Marketing/Printing (VDP)

Grow your business with 1 to 1 personalized communications.

Merritt uses world class printing technology to make it easy to craft marketing messages that are created specifically for each customer or recipient. Based on information provided via a database or online form, Joseph Merritt can generate completely customized marketing collateral with variable text and images. And it has been proven that by personalizing your marketing efforts you can drastically improve direct mail response rates and the overall effectiveness of your marketing collateral.

68% of consumers

say custom publications help them make better purchasing decisions when companies provide product information....

Ensure your marketing campaigns have:

Consistent customer communications made easy with Joseph Merritt’s Online Technology
Personalized communications with unique text, images and graphics
Regular mailings made faster by addressing while we print
Catalogs customized for distributors and by product line

Marketing that is relevant to each specific customer dramatically increases ROI. Because the content is personalized and tailored to each individual, your customers will take action. As a result, response rates increase dramatically, transforming your marketing efforts into quantifiable sales with greater ROI.

Variable Data allows you to create pieces that cut through the clutter and speak directly to each member of your audience.