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Why?
Jordan's Furniture recently moved into the New Haven Register building in New Haven, CT and wanted to optimize their "New Store" message
. They realized their new location, close to the I-95 and I-91 interchange was a perfect spot to advertise to the thousands of daily highway passerby.
 
How? Jordan's leased (6) 40 ft. shipping containers and stacked them 2 wide by 3 high and hired Merritt Graphics to brand the containers with a jumbo mesh graphic. Merritt Graphics fabricated the jumbo graphics and affixed them to the containers with a strategically placed anchor based hardware and cabling system.
 
Results?
The Unique Advertising Campaign was so successful in attracting attention, Jordan's decided to add two more change outs! 
 
 

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